Decca has appointed executive Natasha Baldwin to launch a new publishing division dedicated to expanding the opportunities for neo-classical composers to write for television, film and video games.
Decca Publishing, which launches in the UK this week, will complement the classical division of Universal Music Publishing, one of the largest and most respected publishers of classical music in the world.
Natasha joins the Universal Music Group as senior vice-president, head of Decca Publishing from Imagem Music where she was group president, creative & marketing.
Decca will offer an aligned recording and publishing strategy for its artists and their unique creative projects, such as Ludovico Einaudi’s Elementson Decca and Max Richter’s Sleep on Deutsche Grammophon.
Natasha said: ‘Using the platform of global brand campaigns, movies and media exploitation I’ve spent many years proving the versatility and accessibility of classical and neo-classical music. We’ve reached a moment where the democratisation of music discovery via streaming is giving developing genres a voice like never before. Through Decca Publishing my goal will be to amplify this offering and further broaden the impact of neo-classical music worldwide.’
Decca Publishing will work with Universal Music Publishing Classical on appropriate projects and synchronisation opportunities involving their respective composers and repertoire. The new division will also enhance Universal Music UK’s other recent soundtrack composer initiatives, such as Globe Soundtrack and Score,