All of us are familiar with the seismic changes that have swept across our industry in the past 10 years. A decade of digital innovation has opened up countless possibilities in how music is made, how it’s recorded, played, distributed and consumed.
Our approach to China is based on the fact that it’s a huge emerging market where copyright is relatively undeveloped, hence the need for a long-term view whilst helping to lay down strong foundations for future growth.
I’ve been to China quite a few times over the last 10 years, and I always live in hope which has so far not been justified. So beware of my optimism, I have proclaimed and rejoiced at several false dawns. But something is going on at the moment.
While the music industry undoubtedly faces many challenges, we also live in exciting times: live music has never been as popular, and thanks to the Internet it has never been easier to discover new music.