David Riley and Sam McGregor from digital marketing agency Good Lizard Media will lead the day-long course – the pair have a proven track record in the field having worked on successful initiatives for a range of bands including the Prodigy, Underworld, The Subways and Suede.
The day will explain areas of the market including the digital retail chain, digital services, retail and advertising.
Participants will build a theoretical digital marketing campaign based on the topics discussed during the session. There will also be an opportunity for attendees to quiz the tutors on digital marketing techniques.
Tickets are now available for £70 + VAT for AIM Members or £140 + VAT for non-members.
The event takes place at Association of Independent Music, Lamb House, Chiswick, London, W4 2PD.