Bring the Noise is designed to inspire children to become musicians and discover the joys of music making.
The educational campaign has been set up to help primary school teachers and parents put music at the heart of learning and is aimed at children between the ages of four and seven.
Musicians and artists will join forces for the campaign from BBC Education, which features educational films intended to aid children in their first steps into music and to highlight the positive impact that music education has.
Official Bring the Noise ambassadors include Singer Zara Larsson, musical legend Nile Rodgers, singer/songwriter JP Cooper, saxophonist YolanDa Brown, world-renowned percussionist Dame Evelyn Glennie, 9-year-old drummer Geneva London, BBC presenter Jess Gillam and vocal coach CeCe Sammy.
The ambassadors will offer their talent to the campaign through writing and performing original songs.
Bring the Noise content is available today (Thursday) via the BBC Teach website to support primary school teachers in the classroom and encourage music making at home.
The campaign comes after Ofsted published the results of its annual parent survey on 30 April 2019, revealing that only 23 percent of parents believed music was sufficiently covered in their child’s education.
Further digital educational resources and learning materials are available to parents and teachers at the Bring the Noise website, with more to be added during the year-long campaign.
BBC Education is working in partnership with the BPI, the Incorporated Society of Musicians (ISM), the UK Association of Music Education – Music Mark and Youth on the campaign.
Bring the Noise will also team up with the BBC Philharmonic Orchestra today for a special live concert YolanDa Brown’s Bring the Noise Adventure, which will be available to watch live via the website at 1.45pm and on BBC iPlayer shortly after.
Musician and producer Mark Ronson Golden Globe nominated film composer Daniel Pemberton (Spider-man: Into the Spider-Verse), musicians Naturally 7, Gregory Porter, Lil Nas X and former JLS star JB Gill are also supporting the initiative.
YolanDa Brown says: ‘The heartbeat of every generation are children and it is important that we nurture them and teach them to dream. I am pleased to be an ambassador of the Bring the Noise campaign, introducing children all around the country to music, music making and the endless joy that comes with it.’
Alice Webb, director of BBC Children’s and Education, comments: ‘We’re really excited to launch Bring the Noise and help children across the UK take their first musical steps. With the help of some the biggest names in music, our partners, school teachers and parents, we’ll get young feet tapping across the country and build a love of music from early years.’
Ian Moss, director of public affairs, BPI, adds: ‘We’ve seen an alarming drop-off in access to music in state schools, which could threaten the long-term success of British music. Creating practical access to music in schools can bring wider benefits to young people – stimulating performance, encouraging confidence and cohesion, and providing a creative outlet for their talent. Denying pupils access to music is a huge false economy, and we are delighted to support BBC Education’s timely ‘Bring The Noise’ initiative.’