The Unsigned Music Awards (UMA) is launching a new talent fund to support emerging and unsigned artists.
The UMA Music Fund has been setup to fill a perceived gap in funding in the music industry by redirecting investment from private individuals into the early careers of UK acts.
UMA will invest in the most commercially viable fund applicants by committing resources to help inform strategy.
It will also connect artists with experts within the music industry to ensure they have the best chances of delivering solid returns on investment.
As well as bringing new money into the music industry, the fund aims to maximise earnings for artists while allowing them to retain 100 percent of their rights and creative control.
UMA will work together with their artists, along with a team of industry experts, to give them the best possible chance for success and a sustainable career in music.
The fund has been developed by Stephen Pell (former business manager to Calvin Harris), together with UMA founders Simon O’Kelly, Georgina Thomas and Ben Connor.
Working with Chris Carey, music economist and former global insight director at Universal and EMI, they say they have created a tax efficient investment opportunity that could invest millions of pounds into future stars.
The fund will officially launch at the Millenial 20/20 Summit in London on 13 April.