Pan-European mentorship programme launched at Reeperbahn

The European Music Managers Alliance (EMMA) have announced the European Music Managers Mentorship Activation (EMMMA) following a successful bid to the EC’s Music Moves Europe Fund.

Upcoming managers from across Europe are encouraged to apply for the initiative that will promote knowledge sharing and increase commercial opportunities by linking managers from across the EU.

Applications for EMMMA are due to open soon. To get news of the process as soon as it’s open, subscribe to the mailing list here.

Alongside the mentoring scheme EMMMA will also include a networking programme where successful applicants can team up with experienced mentors from each of the seven participating countries.

The participating countries are: France, Netherlands, UK, Sweden, Poland, Finland and Norway and the organisations represent over 1000 European managers.

Face-to face meetings will take place at MaMA Fetsival, by:Larm, Tallinn Music Week and The Great Escape.

The programme will also facilitate bi-monthly Skype sessions and specialised workshops around live music, touring and taxation, understanding streaming data and making a business out of your band.

As the managers complete the programme, they will be expected to provide a one-year business plan for one of their artist, songwriter or producer clients.

Per Kviman, chair MMF Sweden and chair of the European Music Managers Alliance, says: ‘Diversification and fragmentation of the traditional music industry has undoubtedly elevated the role of music managers, who are now required to be experts in all aspects of their client’s business – from songwriting and recording deals, to live touring, brand sponsorship, online marketing and a host of other areas. This much-needed programme will enable managers to share expertise and build their artists careers across borders.  We hope it will grow over time and help build a strong network of managers across the EU. This is a big win for the future of European music.’

Virpi Immonen, vice chair, EMMA, and chair, MMF Finland, adds: ‘MMF Finland is proud to be the project coordinator of this groundbreaking pan-European mentoring programme.  Management can be a tough and stressful gig, in what is often a solitary career, and so our aim with EMMMA, and with support from the European Commission, is to start pooling and sharing the vast knowledge base that exists across the continent, and to help upcoming managers to successfully grow their business. In turn, that will offer even greater opportunities to support the careers of our artists, our songwriters and our composers.’

Photo L-R: Per Kviman – Chair, MMF Sweden; Ania Kasperek – MMF Poland; Eivind Brydoy – NEMAA, Norway; Magdalena Jensen – Chairperson, MMF Poland; Cecilie Torp-Holte – Chief Officer NEMAA Norway; Keith Harris – Chair, EMMA; Annabella Coldrick – CEO, MMF UK; Virpi Immonen – Chairperson, MMF Finland

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