Playlist: songs & adverts

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Welcome to our latest playlist. This week we’re celebrating all the great music that finds its way into TV adverts.

Hundreds of commercials grace our TV screens each day – and they all use music to stand out and grab our attention.

The sync market still offers songwriters and composers a lucrative way to make money from their music, even though things have changed a lot since Levi’s first began transforming the relationship between music and advertising in the eighties.

Here you’ll find some of our favourites, from Marvin Gaye’s I Heard It Through The Grapevine (from that Levi’s advert) to Bibio’s Lovers’ Carvings for the Kindle commercial.

Dig in, enjoy and see if you can remember the advert each song features in…

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