TGE panel: Where now after MySpace?

Thursday 12th May 2011
The Pavilion Theatre, Brighton Dome

14.45     Keynote: Where now after MySpace?
An expert panel assess the role of direct-to-fan platforms for labels and artists, today and in the future, and evaluate the different approaches taken by rival services. They will also discuss how best to use direct-to-fan technology to recruit, engage and sell to fans.

Will Page, Chief Economist, PRS for Music
Will Page is the Chief Economist at the PRS for Music. Page graduated with an MSc in Economics at the University of Edinburgh in 2002 where his MSc thesis was published by Deutsche Bank in 2003. He previously worked for the UK Government Economic Service. During this period, he established a moonlighting career in music, writing for the award winning music publication Straight No Chaser (magazine) and working extensively with the Brazilian composer Eumir Deodato. His role at PRS for Music is to provide analytical support to colleagues within the organisation and to provide economic insight to the media industry as a whole. His most notable work to date has been a collaboration with Eric Garland of BigChampagne titled ‘In Rainbows, On Torrents’, which asked whether the Radiohead legal free offering could compete with illegal free.  He also challenged the popular Long Tail theory, illustrating how the demand for digital music followed a log normal distribution – where the gap between hits and niche widens, as opposed to narrows. His most recent work has been focused on the impact of ‘editorial’ in digital media markets, and this has involved exclusive collaborations with services like We7 and Spotify, His Economic Insight papers have been covered in The Economist, Financial Times and all major broadsheets and blogs.

Ian Rogers, CEO, Topspin Media
Ian Rogers, CEO of Topspin, is a music and technology industry veteran with roots in defining the way artists and consumers promote and experience digital media online. Rogers has been building digital media applications since 1992; he created one of the first music-related websites and built many of the original promotional sites for the music and movie industries.
Prior to joining Topspin, Rogers was Vice President and General Manager of Yahoo! Music and Yahoo! Video, overseeing the development of the world’s number one music website, as well as LAUNCHcast radio and the Yahoo! Music Unlimited subscription service.
Before joining Yahoo!, Rogers was founder, president and CTO of Mediacode, a media software developer responsible for an early “music in the cloud” service which was acquired by Yahoo! in 2003. He was CTO at rVision, one of the first web design firms, then part of Nullsoft, an early leader in the digital music revolution and makers of Winamp, SHOUTcast, and Gnutella. Rogers was also the President of New Media for the Beastie Boys’ record label and lifestyle brand Grand Royal responsible for many digital music firsts.

Andrew Dubber, Advisor, Bandcamp
Andrew Dubber is Reader in Music Industries Innovation at Birmingham City University. He’s a member of the Centre for Media and Cultural Research, and is an internationally-renowned lecturer, author, consultant, public speaker, broadcaster and blogger. His research interests include digital media cultures, online music enterprise, and music as culture.
Dubber is also founder of New Music Strategies and Music Think Tank, is a board member of Un-Convention, and is a member of the board of advisors for Bandcamp. Meanwhile his free e-book ‘The 20 Things You Must Know About Music Online’ is required reading for musicians and independent music businesses.

Alexander Ljung, CEO and founder, SoundCloud

Full PRS for Music agenda at The Great Escape

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