UK trade mission aims to champion music in China


Calling all music industry professionals – a new trade mission is to set to head to China providing a chance for music businesses to explore new opportunities.

Taking place from 24 April – 1 May 2017, the mission is organised by the Department for International Trade (DIT), in partnership with AIM (The Association of Independent Music) and BPI (British Phonographic Industry) and will take place in Beijing.

The music industry is growing in China, a country that is increasingly consuming international music and developing its association with the international music business.

The week-long mission will act as a catalyst for collaboration, exploration and expansion of the British music industry in China. It will include a programme of education, networking, B2B meetings, conferences, showcases, music company site visits and other music related activities.

Artists, managers, promoters, record labels, digital distribution companies, festival bookers/directors/organisers and promoters, covering all genres of music are invited to participate.

The mission follows similar trips to Los Angeles and Germany.

Some of the activities planned with in Beijing include festival Sounds of the Xity and the Strawberry Festival.

Chris Tams, BPI director of Independent Membership and International, said: ‘The BPI and its partners organise a number of international trade missions to key music markets each year by way of developing export opportunities for their members and to promote British music around the world.

‘We’ve not been to China before, but with a burgeoning aspirational population that clearly has a love of all things British, improving respect for copyright and authentic quality products, and the UK needing to forge new international trading relationships, the timing of this inaugural visit couldn’t be better. Music has become Britain’s global calling card and we fully intend to use it in this exciting emerging market which has the potential to transform global music sales.’  

Mission registration is just £100 + vat per delegate and interested parties should note that funding may be available through DIT. Details can be obtained through

Download the application form here >

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