The leading international music industry event takes place from 2 to 5 June at Palais des Festivals, Cannes and is set to feature an exclusive masterclass with Wyclef Jean.
‘Enter the Wyclef Jean Creative Lab: The Secret of Music Production’ will take place on 3 June at the Artists Hub, which is in association with the International Artist Organisation (IAO) and is a core element of the 2020 event.
The session, led by the solo artist, producer and founding member of The Fugees, will form one of many artist-focused initiatives at Midem’s artists hub.
The masterclass will be delivered in association with Sound Royalties where Wyclef will provide insight into music production.
Wyclef will cover the essentials of production thought to how to monetise music, and he will produce a track live onstage while collaborating with other musicians.
He says: ‘I am very proud to once again be attending Midem, one of the best international music events I have ever attended. I look forward to working with new talent and sharing my knowledge and experience.’
Alexandre Deniot, Midem Director adds: ‘We can’t wait to welcome Wyclef to the heart of the global artist community at Midem. His masterclass will be such an incredible opportunity for artists to gain precious insight into his creative process.
‘The Artist Hub’s unique programme is complementary to Midem’s wider ethos to break down borders and unite all elements of the global music industry community. Artists play a huge part in making Midem a dynamic hub, buzzing with creativity and business know-how. Within the frame of the Artist Hub, international artists will share their experience, vision and creation as well as recount what it’s really like in today’s music business. We can all learn something from that.’
Other Artist Hub Programme Highlights for 2020 include:
‘New Ways of Making Noise for Artists’
This session will give artists major tips to better understand this innovative landscape and help them design creative programs to elevate their artists’ stories.
Vanja Primorac, Executive, Music Innovation, United Talent Agency (USA)
Karen Allen, Author, Twitch for Musicians (USA)
‘Artists: a Guide to Promote Yourself in the Key Music Markets’
In this session, key stakeholders from local PR agencies will share insights with artists and managers, enabling them to understand cultural and media differences in the main music markets.
Michael Frohoff, CEO, Kruger Media (Germany)
Adam Lewis, Founder, Planetary Group (USA)
‘Playback Session’ – Presented by A&R Worldwide/MUSEXPO
Midem will offer attendees, performers and content owners, the unique chance to present their music to a panel of outstanding international A&R professionals who will share their observations, feedback and advice on the music.
Amina Diop, SVP of A&R, Republic Records, Owner, The Diop Agency (USA)
Kabiru Bello, Director of A&R, Warner Music Sweden and Head of Asylum (Sweden)
Sat Bisla, President & Founder, A&R Worldwide / MUSEXPO (USA)