Billy Bragg, The Shires (pictured) and The Wandering Hearts are among the acts confirmed to play The Long Road – a brand new UK music festival celebrating country, Americana and roots music.
Promising to be ‘one of the UK’s largest, most authentic celebrations of country’, the festival takes place within the grounds of Stanford Hall in Leicestershire from 7 to 9 September across five stages of live performances, bespoke food events and a range of themed outdoor activities.
Other confirmed UK acts include country-pop artist Catherine McGrath, rising talent Twinnie, country-soul sensation Yola Carter, London duo Ferris and Sylvester and The Saturdays popstar turned country singer Una Healy.
Elsewhere, BBC Music Introducing will host a stage of unsigned talent at the festival, presented by BBC Radio 2’s Bob Harris.
Commenting on the festival, The Shires said: ‘Country music in the UK is starting to really gain momentum and an outdoor festival dedicated to it will be great fun to play.’
The Long Road’s creative director Baylen Leonard added: ‘Being from Tennessee and having lived in the UK for close to 20 years, I’m thrilled to bring the music and culture of both together in one festival.
‘The dedication and passion of the UK country community is so amazing, we wanted to put together a festival that celebrated the music and lifestyle they love as a thank you to the fans for supporting country music.
‘Whether you’re a country fan, an Americana fan, or a fan of great music in general, we wanted a welcoming place where everyone could come together to celebrate. This is a festival for the fans and we’re excited to share it with you.’
Tickets go on sale at 9am on 12 April and are available from www.thelongroad.com.