AIM announces overhaul for its 2020 flagship conference

The Association of Independent Music (AIM) has revealed that AIM Connected will return next year completely panel-less.

Themes of business, tech and people will remain at the heart of the conference across a packed day of programming on 4 February 2020 at Kings Place, London.

In exchange of the standard panel format, the event will feature a series of quick-fire ‘Strong Opinions’ as well as case studies from independent success stories.

The conference will also include practical workshops and speed networking sessions with the UK’s leading business experts.

More than 30 industry-leading speakers will be in attendance for 11 Strong Opinions, three case studies and six workshops.

The ‘Strong Opinions’ sessions will take place in a TED-style 15-minute format with a Q&A session at the end of each presentation.

The case studies will return for the second AIM connected following the success of this year’s exploration of IDLES top ten success.

Manchester-based label Scruff of the Neck, who picked up Best Small Label at this year’s AIM Awards, are the first case study to be announced this year.

Deezer, Bandcamp, Leaf Grow and PPL are all holding workshop sessions, with more to be confirmed.

Additionally, one-on-one speed networking sessions will cover PR, profile & influencers, digital marketers, playlisters & pluggers, and physical.

Paul Pacifico, chief executive, AIM, says: ‘This year AIM Connected is breathing new life into the world of music business conferences, bringing attendees the latest insights in a refreshingly direct and engaging format. This is the one day not to miss if you are building a business in music.’

The event is open to members and non-members and AIM are offering bursary places to people within the industry facing obstacles or barriers to attend the event.

Six free bursary places (plus up to £100 to help cover the cost of travel and accommodation) will go to AIM members based outside London.

For more information and to purchase tickets, please visit

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