The Young Urban Arts Foundation (YUAF) celebrated 10 years of helping to change the lives of young people through music and creativity with its Give to the Beat fundraiser.
The event was hosted by PRS for the Community at PRS for Music’s Kings Cross office and supporters of the charity, including YouTube Music, raised more than £11,000 towards maintaining the YUAF’s Outreach Media Bus.
The money raised will help the charity to deliver its programmes over the autumn and winter months, teaching production, songwriting and vocal recording skills to those at risk of being influenced and groomed by child exploitation groups.
The evening included performances from UK hip-hop and dubstep group Foreign Beggars and The Grime Violinist (aka Tanya Cracknell).
RAM Records co-founder Andy C and BBC Radio 1 and 1Xtra entertainment reporter Nesta McGregor were guest speakers at the event, and performances also came from YUAF young people.
Since its inception 10 years ago, YUAF has supported almost 18,000 young people across the UK.
YUAF is one of PRS for the Community’s chosen charities for 2019, an initiative that connects PRS for Music staff with volunteering opportunities and celebrates the individual charitable work of its employees.
Kerry O’Brien, YUAF founder, and also known to many as Lady MC, who won Best Female at the National Drum & Bass Awards, says: ‘Thank you to PRS for the Community, our event sponsor YouTube Music and all the brands and individuals who donated auction items to help us towards our fundraising target of £28,000. With 80% of youth centres closed down, our bus is sometimes the only opportunity for young people to process their feelings. With many young people witnessing or being victims of serious violence and exploitation, we create a safe space to help build their community, make new friends, learn new skills, increase confidence and most importantly, keep them safe, cared for, inspired and listened to.’
Pamela Harding, director of HR, PRS for Music, adds: ‘The work that Kerry and the YUAF team do is vital and we are proud to support them via our PRS for the Community programme. The youth are the future, by strengthening their mental wellbeing through creativity and culture we can help keep them safe, empowered, educated and inspired.’