The trade mission aims to boost British music in China and will take place from 30 March to 4 April 2020.
The music missions is being organised by The Department for International Trade (DIT), in partnership with the Association of Independent Music (AIM) and the BPI and will visit Beijing and Chengdu.
Artists, managers, record labels, publishers, digital distribution companies, and festival bookers/directors/organisers and promoters from all genres of music are being invited to participate.
Mission organisers will tailor specific aspects of the program to suit all delegates.
Mission registration is £100 + vat per delegate and funding may be available through DIT. More information is available through firstname.lastname@example.org.
To download the application form, please visit bpi.co.uk.
China is currently the world’s seventh largest music market and is growing rapidly.
China are keen to develop relationships with the wider international music business and the week-long mission will act as a catalyst for collaboration and expansion of the British music industry in the country.
The mission is set to include a programme that includes education, networking, B2B meetings, conferences, showcases, music company site visits and other music related activities.
Paul Pacifico, chief executive, AIM, says: ‘The digital music opportunity in China is starting to be realised as it moves up through the top ten in the world’s global markets. In the wake of the Merlin deals with the big domestic streaming services and other initiatives that have laid the foundations, now is a key moment for independent music entrepreneurs to make their mark in a territory with huge potential. We’re excited to partner on this mission to bring British businesses together with Chinese partners.’
Chris Tams, director of membership and international, BPI, adds: ‘In an increasingly global and competitive music market, music exports are taking on even greater importance. Burgeoning major territories such as China represent a huge opportunity for British music companies and the talent they work with. These UK trade missions can play a key role in fostering the vital personal contacts and relationships that will help to develop and sustain long term business deals and other commercial openings, and I encourage any interested parties to embrace this opportunity.’