Radiohead’s Ed O’Brien and Royal Blood are among the artists who have come together to back FanFair Alliance’s new online guide on buying gig tickets.
The alliance is a campaign against industrial-scale ticket touting and has now published a guide offering audiences ten tips for beating touts.
Music fans can read ten tips on demystifying the ticket buying process and how to avoid secondary ticketing sites.
FanFar Alliance’s Adam Webb said: ‘The guide is a response to the dark arts employed by the resale platforms Get Me In!, Seatwave, StubHub and Viagogo. These businesses not only fuel industrial-scale levels of ticket touting, they also use a range of manipulative marketing techniques that sow confusion when tickets go onsale and direct fans away from legitimate and authorised sellers.
‘In response, FanFair has consulted widely to come up with ten simple tips that aim to empower audiences and help them better navigate the ticket buying process. We want to help fans identify legitimate and authorised ticket agents, and to promote the concept of ethical resale – where ticket purchasers who can genuinely no longer attend a show have a safe and secure mechanism to sell their ticket on at face value. The vast majority of artists and music businesses are with us on this issue.’
Other artists to come out in support of the guide in Ed Sheeran, Mumford & Sons, You Me At Six and Amy Macdonald.
You can download the guide here for free.
The Culture Media & Sport Select Committee is to host an evidence session on ticket abuse on Tuesday 21 March.