The BBC has unveiled a new music strategy focused on developing its digital offering, breaking more new artists and working more closely with PRS for Music Foundation to champion British music overseas.
According to the broadcaster, the new plans include offering more training initiatives for emerging musicians and songwriters, expanding BBC Playlister and devoting more resource to music programming.
Ten Pieces is part of the new strategy – this initiative aims to act as a gateway for young people to learn more about classical music via compositions from Beethoven, Benjamin Britten and Anna Meredith.
Alison Balsom, Nicola Benedetti, Catrin Finch, Julian Joseph, Cerys Matthews and Laura Mvula have all been named as ambassadors for the new programme.
And, in addition to the two showcases BBC Introducing already holds at South by South West Festival and the Americana Music Awards in Nashville, the broadcaster has teamed up with PRS for Music Foundation to host two showcases in Los Angeles and New York City.
All four showcases will be co-funded by the PRS for Music Foundation and is part of BBC Introducing’s commitment to offer the best new artists unrivalled opportunities to be seen and heard, and extending those opportunities wider than the UK and into North America.
Tony Hall, director-general of the BBC said: ‘Today’s the start of something very special for everyone who loves music. BBC Music is a celebration of the brilliant musical talent across our country.
‘We’ll be joining up music on television, radio, iPlayer and online like never before. There’ll be new shows, new partnerships, and whole new ways to enjoy music on the BBC.’
A launch event at the BBC’s Radio Theatre featured performances from Laura Mvula, George Ezra and BBC Young Musician 2014, Martin James Bartlett.
BBC Introducing has also announced a partnership with the National Skills Academy as part of the new strategy; this organisation that works alongside employers to increase skills through quality training.
Visit the BBC’s website to find out more details on the new initiative.