British male soloists enjoy 15 year sales high

George EzraEd Sheeran, Sam Smith and George Ezra (left) have helped reshape the music landscape, as UK male soloists now account for more than 38 percent of sales.

According to the BPI’s Music Market 2015 report, 2014 saw British male solo artists enjoy their strongest UK sales share in over 15 years.

High profile male performers – also including Paolo Nutini and Olly Murs – accounted for nearly four in every 10 artist albums purchased in the UK, which was the highest this century.

This follows a strong year in 2013, when they edged ahead of the Male Group category for the first time, accounting for 36.8 per cent of artist album sales.

The report also found that successful bands such as Coldplay, Arctic Monkeys, Take That and One Direction consistently helped the Male Group category secure a large portion of 2014 sales, at 36 percent.

Overall, the BPI’s Music Market 2015 book highlights the overall success of British artists last year, whose share of domestic album sales not only reached a 17-year high (at 53.5 percent) but saw them make up the entire top 10 of the Official Albums Charts for the first time since official records began.

British acts also claimed one in every seven of the artist albums sold globally (13.7 percent) and made up five of the world’s top 10 best-selling artist albums.

The BPI’s Gennaro Castaldo said: ‘After years of dominance by Rock and Pop Groups as well as a more recent spell at the top by Female Solo Artists, the amazing success of Male Solo Artists in 2013 and 2014 led by Ed Sheeran, Sam Smith and George Ezra is helping to reshape the music landscape.

‘You’d probably have to go back to the days when Robbie and George Michael were regularly topping the Official Charts in the Nineties and then further back to the Fifties era of the Crooners to find a time when Male Solo Artists so dominated the music scene.’

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