British Music Embassy reveals SXSW daytime line-up

Fifi Rong

SXSW institution the British Music Embassy has lined up Mt Wolf, Meilyr Jones, Kieran Lavery and Fifi Rong (above) for its daytime showcases.

M favourites Robocobra Quartet, Flamingods and Let’s Eat Grandma are also among the UK acts booked to play the venue in Austin, Texas, between 15 and 18 March.

For the current line-up, please see

The night time roster is due to be announced before the end of February.

The British Music Embassy, which is supported by the PRS Foundation, PRS for Music, PPL, BBC Music, the Musicians’ Union and Arts Council England among others, is celebrating its 10th year at SXSW.

It takes up residence at Latitude 30, 512 San Jacinto Blvd, Austin each year to showcase scores of upcoming UK acts.

Last week, the PRS Foundation announced it’s supporting a record number of artists to attend SXSW and perform at the British Music Embassy. Learn more.