The hub of all British music activity at SXSW will be setting up camp at music venue Latitude 30 to bring six showcases of hotly-tipped British music.
Hosted in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music, the British Music Embassy returns for its 11th year at SXSW.
Nigel Elderton, Chairman at PRS for Music said: ‘SXSW truly is an event like no other. It has played an important role in the careers of countless talented UK songwriters and performers, many of whom I’ve had the pleasure of seeing for myself in Austin, early on in their musical journey.
‘The British Music Embassy is an integral part of SXSW, celebrating British culture on an international stage and I am delighted for PRS for Music to be partnering with it once again.’
Vanessa Reed, CEO at PRS Foundation said: ‘We’re delighted to be supporting over 25 artists to take their first steps into the US market by performing at SXSW and the iconic British Music Embassy.
‘Overseas showcasing is a crucial step in any independent musicians’ career – 89 per cent of those we supported to perform overseas through our International Showcase Fund gained tangible business outcomes.
‘It’s also an important contributor to UK music exports – for every £1 of support, artists embarking on an international career generated an additional £8.90 in revenues.’
Peter Leathem, Chief Executive at PPL added: ‘This is one of the international music community’s most influential showcases for new and emerging artists. SXSW plays a pivotal role for these artists and gives them a unique experience.’
Earlier this week, PRS Foundation announced the 36 acts it will be supporting to attend SXSW and perform at the British Music Embassy. Learn more.
The British Music Embassy at SXSW 2018 full line-up*:
12 March – DIY presents
LIFE, Our Girl, Francobollo, Catholic Action, Boniface, Breakfast Muff.
13 March – BBC Music Introducing presents in association with PRS Foundation
Touts, Bugzy Malone, Pale Waves, Rachel K. Collier, Jerry Williams, Himalayas. DJ host: Huw Stephens.
14 March – BBC Radio 2 presents in association with PPL and PRS for Music
Nina Nesbitt, Gaz Coombes, Sam Fender, Frank Turner, Jade Bird, Rhys Lewis. DJ host: Jo Whiley.
15 March – BBC 6Music presents in association with AIM
IDLES, Goat Girl, Girl Ray, Shopping, LIFE, Nilüfer Yanya. DJ host: Steve Lamacq.
Friday 16 March – BBC Radio 1Xtra presents in association with PPL and PRS for Music
Artist line-up to be confirmed. DJ host: DJ Target.
Saturday 17 March – BBC Radio 1 presents in association with DIT
Makeness (TBC), NOT3S, Suzi Wu, IAMDDB, IDER, Superorganism. DJ host: Huw Stephens.
* Times: 8pm – 2am