A new seminar from MIDiA Research will examine opportunities for growing revenues in the digital music market as audio and video streaming reaches maturity.
The Making Free Pay event, which takes place in Central London on the evening of 17 October, will explore how evolving advertising trends are affecting content consumption and opportunities for monetisation.
Questions covered will include: how big will streaming music and video advertising get, what is the right balance between free and paid, how many more consumers will convert from free to paid and why are streaming audiences so interesting to advertisers?
Speakers include MIDiA Research founder Mark Mulligan, Tim Mulligan and Georgia Meyer (MIDiA Research), James Cornish (VEVO), Adam Smith (Group M) and Mike Quinn (UKTV).
This event will provide market data, analysis and insight to help music companies define their approach and role relating to advertising in the streaming world.
For more info on Making Free Pay, and to reserve your free place, visit https://www.eventbrite.co.uk/e/making-free-pay-defining-the-role-of-advertising-in-streaming-music-and-video-tickets-50067037858