Facebook has secured a licensing agreement with Warner Music and Warner/Chappell, following recent deals with ICE, Kobalt Music Publishing and Sony/ATV.
The deal enables users of Facebook, Instagram, Messenger and Oculus to upload and share videos from the Warner Music and Warner/Chappell catalogues – in turn, allowing songwriters and rightholders to receive royalties.
Eric Mackay, executive vice president of global digital strategy at Warner/Chappell, said: ‘The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business.
‘We’ve taken our time to arrive at the best possible deal, one that recognises the value that music creates on social networks, while empowering our songwriters to reach audiences around the world, in a way that will spark creativity and conversation among their fans.
‘Our incredible catalogue of songs will be represented throughout Facebook’s platforms and we’re excited to work together to create new opportunities for both our songwriters and Facebook’s users.’
Ole Obermann, chief digital officer at Warner Music Group, added: ‘Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists.
‘Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped.
‘This collaboration will lead to new possibilities for our artists, while enhancing the user experience across Facebook, Instagram and Oculus, and enabling people to communicate and express themselves using the music they love.’