First batch of Deezer NEXT 2018 artists revealed

Jorja Smith

Jorja Smith (pictured), Lewis Capaldi and Yxng Bane are among the first batch of artists to be announced for Deezer NEXT 2018.

The annual programme is run by the music streaming platform to identify and champion emerging international talent.

It also provides an avenue for exposure to new audiences on Deezer.

R&B wunderkind Jorja Smith, who was recently named as the winner of the BRITs Critics’ Choice Award 2018, said of being picked: ‘Really happy to be part of Deezer’s 2018 Deezer NEXT campaign, thank you for the support. Looking very forward to sharing more music.’

Scottish singer-songwriter Lewis Capaldi said he was ‘absolutely buzzing’ to have been selected for the programme, adding: ‘Since I put out the first tune mid last year, the team over there [at Deezer] have been so supportive of everything at every stage.

‘[I] have met loads of people out and about who have come out to a show after finding me on Deezer which is unreal!’

MOBO nominated Yxng Bane, who has also tipped for big things this year by BBC Radio 1Xtra and Ticketmaster said: ‘Deezer got me down to watch for 2018! Wow! Thank you, I feel overly blessed!

‘Shouts out to everyone involved in gettin’ me this far! I promise I won’t let you down!’

Now in its second year, Deezer NEXT provides 12 months of support to artists and their teams to develop their profiles, including playlisting and creative marketing campaigns and fan events.

Sulinna Ong, vice president of artist marketing at Deezer added: ‘Following the success of Deezer NEXT 2017, we’re excited to be continuing Deezer Next this year with a new tranche of artists.

‘There is an enormous amount of new talent across the globe, so this year we will be adding more artists, and even greater geographical diversity.

‘Deezer users are hungry for new artists from all over the world, and there’s an increasing demand for international talent.

‘This is still just the start – there is much more to come, and we will be announcing further Deezer NEXT artists throughout the year.’

See the full list of artists here.

See also: Featured artist: Jorja Smith >