‘Glasto Effect’ in full force

Mumford and Sons, Jessie J, Elbow and Coldplay all benefited from this year’s post-Glastonbury album sales surge, says the BPI, as the ‘Glasto Effect’ extends beyond the headline acts.

Coldplay’s sophomore album A Rush of Blood to the Head saw a 351% sales jump following their headline performance on the Pyramid stage, while sales of their debut set Parachutes rose 330%. The band’s later albums Viva La Vida and X&Y also enjoyed significant sales increases of more than 270% each.

But there was also a rise demand for albums by Chase and Status, who played the West Holts stage on Friday, folk band Mumford & Sons who played on the Other Stage and headlined the Strummerville campfire sessions, and former Mercury-winners Elbow.

All acts saw their albums sell an extra 2,500 copies apiece, according to BPI and OCC figures.

Jessie J’s Saturday afternoon slot on the Other stage was also a big hit, and her debut album Who You Are rose up to number six in the UK Albums Chart as a result.

The BPI said: ‘The “Glastonbury effect” was in full evidence in 2011, with 61 of the Top 200 artist albums in week 26 by performers…Ten albums by artists performing at Glastonbury re-entered the Top 200.

‘There were also five new albums that entered the Top 200 by performing artists [after the festival] – Beyonce’s 4 (at number one), Biffy Clyro’s Revolutions Live (9), Kaiser Chiefs’ The Future Is Medieval (10), Foster The People’s Torches (24) and the self-titled debut by SBTRKT (93).’