The Great Escape announces 2018 convention themes

The Great Escape 2018

China, artificial intelligence (AI) and music education are among the key topics to be explored at this year’s Great Escape conference 2018.

Taking place in Brighton from 17-19 May, the event is one of the biggest in the calendar for the UK music industry and beyond.

Aimed at industry professionals and those aspiring to further develop their careers in the music business, the convention will feature a range of experts debating the key points on each topic and begins the day before the festival kicks off.

The education conference on 16 May will create a new manifesto for music education in the UK and beyond, with speakers from British and Irish Modern Music Institute (BIMM), Featured Artists Coalition and Urban Development.

The AI conference on 17 May will showcase and assess the new technologies set to impact on the music industry in the next decade, while the China conference on 20 May will set out to provide ‘a comprehensive guide to one of the most important emerging markets.’

Elsewhere, there will be practical tips for future music talent as well as the return of the high profile TGE: IN-CONVERSATION programme which will host one-on-one interviews with legendary artists and music industry leaders.

The first in this series is with Willard Ahdritz, founder and chief executive officer of Kobalt Music, who will discuss the challenges for artists and songwriters looking to maximise the value of their music rights.

Rory Bett, chief executive officer at MAMA, which puts on the festival, said: ‘The programme we present for industry delegates at The Great Escape always breaks new ground, repeatedly putting the spotlight on the challenges and opportunities that will then dominate the conversation in the music industry in the year ahead.

‘This year we’ll consider the future of music education, demo and discuss the new technologies that will drive the next phase of the industry’s development and provide an insider’s guide to China, the emerging market which is becoming increasingly key for all of us in the music business.

‘I’m also excited about the return of our TGE: IN-CONVERSATIONS programme, where we will be inviting some of the key players in the music industry to share both their journey so far and their thoughts for the future.’

Artists and bands looking to play at this year’s TGE can apply here.

For tickets to the festival and convention, visit the Greate Escape website.