Jade Bird wins SXSW Grulke Prize

Jade Bird

Singer songwriter Jade Bird has been awarded the SXSW Grulke Prize for Developing Non-US Act, following her performance at the industry festival last week.

The award – developed in honor of the festival’s creative director Brent Grulke, who passed away in 2012 – is now in its sixth year and is given to artists ‘who are breaking new ground with their creativity and show the most promise in achieving their career goals.’

The award is split into three prize categories, chosen by music critics, industry professionals and SXSW staff.

PRS for Music member Bird – who was funded through PRS Foundation’s International Showcase Fund to attend SXSW – has been hyped by Rolling Stone as one of their ‘country artists you need to know’, toured with First Aid Kit, won the Reeperbahn Festival Anchor Award and appeared on BBC Music’s influential Sound of 2018 longlist.

Organisers described how she ‘took SXSW by storm’ with her performance on the BBC Radio 2 presents stage in association with PPL and PRS for Music.

Elsewhere, LA band Starcrawler won Developing U.S. Act, while the Career Act award went to classic rock producer and songwriter Todd Rundgren.

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