Keychange artists and innovators announced

poppy ajudha music

UK acts Voilet Skies, Suzi Wu and Poppy Ajudha (pictured) are among the 60 female artists and innovators selected for PRS Foundation’s new Europe-wide Keychange initiative.

They are joined by Tawiah, Chagall and BBC Radio 1Xtra’s Jamz Supernova, plus European artists including Berlin’s Gurr, Icelandic artist Hildur, Sweden’s Pale Honey and HUNT from Estonia.

Keychange, which officially launched today (Friday) at Hamburg’s Reeperbahn Festival, is a collaborative European programme led by PRS Foundation spanning two years.

It aims to empower women to transform the music industry, with the successful participants taking part in a series of showcases, discussions, collaborations and a programme of creative labs at seven international festivals.

Backed by an innovation fund to help test new projects and ideas, Keychange will culminate with a final event in Brussels at the European Parliament in 2019, at which partners will present a manifesto for change.

Vanessa Reed, PRS Foundation chief executive, said: ‘Selecting the 60 participants from over 200 nominations was a really tough process for our partner festivals and we were extremely impressed by the diversity and quality of all the women who applied.

‘The final list demonstrates the exceptional talent of the next generation of female artists and innovators and makes for a very exciting European network. I’m convinced that together these women will be a creative and entrepreneurial force to reckon with in the future.’

Jamz Supernova added:What an honour to be a part of such a fantastic programme! Not only do we get to be supported as females in the music industry, we can be part of the change & inspire positive progress for the next generation!’

Keychange is supported by organisations including the European Union’s Creative Europe Programme, Auddly, Iceland Airwaves, Tallinn Music Week, Ableton, Spotify and The Great Escape.

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