Leading new music festival hits 50/50 gender split for second year

Keychange partner Iceland Airwaves has achieved equal gender balance for the second year running, with a 50/50 split across its 2019 line-up.

As the festival announces its full roster of talent, new additions Self Esteem (pictured), Nina Las Vegas and Siobhan Wilson are among those helping nudge the dial.

Keychange was established by PRS Foundation in 2017 to help address the gender imbalance across the music industry.

Since its launch, more than 250 music organisations from all over the world have signed the pledge towards achieving a 50/50 gender split across line-ups, conferences and commissions by 2022.

Earlier this year, Keychange extended the initial 50/50 festival pledge to include conservatoires, orchestras, broadcasters, concert halls, agents, labels and any music organisations.

With the final acts announced for Iceland Airwaves 2019, the festival is now celebrating being well ahead of the 2022 target.

Joe Frankland, PRS Foundation’s chief executive, said: ‘Anna Asthildur Thorsteinsson, Will Larnarch-Jones and their team are a brilliant Keychange success story as they prove that when you approach programming with an awareness of equality, it is possible to achieve parity.

‘It is particularly encouraging to see progressive international collaboration including International Showcase Fund supported Siobhan Wilson and ReBalance grantees AE Mak performing alongside Icelandic talent including Keychange participant Hildur.

‘Iceland Airwaves is a hugely successful festival that has an important focus on quality and opportunity, and we look forward to continuing to work with them on Phase Two of Keychange.’