Music Managers Forum (MMF), the professional voice of managers and their artists, have published the next instalment of their Dissecting The Digital Dollar initiative, which aims to clarify audience data and open up its value.
The Dissecting The Digital Dollar series is designed to provide more transparency around digital revenue streams and the constantly-developing digital music business.
This latest free online guide contains 10 key categories of fan data that are valuable to artists and their managers and breaks down those key areas with advice on how to utilise data captured via ticket sales, music streaming, and social media.
The guide was written by Chris Cooke of CMU Insights and MMF board members Lisa Ward, Red of Light Management, Tom Burris of ie:music, Jessie Scoullar of Wicksteed Works, Peter Mason of Russells.
Paul Craig, Nostromo Management and MMF chair, commented: ‘Everybody knows how important data is, but very few know exactly how to harness it effectively. This guide is a fantastic and much needed resource for managers and artists which provides education and information about the current music business landscape and the many questions they need to be asking their business partners.’
Lisa Ward, Red Light Management, added: ‘We all want to build and retain for our artists a digital fanbase – and therefore a data mountain – but not all of us have the resources, relationships or time to utilise it to the max, monetise it – if that’s appropriate – or efficiently spend against it. Hopefully this ‘Fan Data Guide’ can help managers meet that challenge.’
The full guide can be accessed here