The successful applicants were drawn from across England and Scotland, and the 24 chosen music managers have been awarded grants of up to £15,000 to develop their businesses.
They will also receive extensive training and mentoring under Paul Bonham, relationship manager, diversity & music at Arts Council England (ACE), who will project manage Accelerator during a 12-month secondment.
The project represents talent from a wide range of genres, including managers that represent Moses Boyd, Mammút, and Ider.
Accelerator is also supported by ACE and the Scottish Music Industry Association (SIMA), consulting partners include Urban Development, Small Green Shoots, I Luv Live and Generator, and business partners include Harbottle & Lewis, Sheridans, Simkins, Simons Muirhead & Burton, Music Insurance Brokers and SRLV.
Fiona McGugan, general manager, Music Managers Forum, says: ‘With the help of YouTube Music, Arts Council England and the SMIA, I am absolutely delighted that Accelerator has taken off so quickly and will immediately benefit 24 accomplished individuals who represent such a wide and diverse range of talent.’
Azi Eftekhari, head of YouTube Music Partnerships, UK and Ireland, added: ‘Managers are the lifeblood of the music business, and our industry will continue to thrive if they have the support to continue focusing on their businesses. YouTube Music is so pleased to be supporting the Accelerator Programme for Music Managers in partnership with the Music Managers Forum.’
Jen Long set up her own company Take Care Management, which represents Mammút, Aaron Porter, and Para Alta, and is one of the 24 mangers chosen for the scheme.
She says: ‘When I saw the Accelerator programme advertised it was like someone providing an answer to everything I felt I was struggling with. Working on your own can be quite lonely, so the idea of being part of a group of people going through the same thing was appealing. Especially the education and mentorship aspects. And obviously the money doesn’t hurt.’
The programme was originally launched in 2018 as the first independent professional development initiative for managers of artists, songwriters, and producers.
Photo credit: Andy Willsher