Following a successful inaugural year in 2018, National Album Day will return for its second edition later this year with the theme ‘#Don’t Skip.’
The theme is designed to encourage music lovers to listen to an album in its entirety as a complete body of work, and to encourage the mindfulness this promotes.
Number one selling artist Lewis Capaldi, Mercury Prize winners Elbow, BRIT Award nominated Mahalia and musician and producer Mark Ronson have signed up as ‘album champions.’
The album champions represent the diverse musical talent the UK has to offer, and they will also reflect on artists and albums that have inspired, shaped and defined the culture and spirit of British cities and regions.
BBC Sounds will support the day as the official broadcast partner and the day is organised by the BPI and the Entertainment Retailers Association (ERA).
The Association of Independent Music (AIM) is also backing the event alongside the music industry umbrella body UK Music.
Lewis Capaldi, says: ‘Absolutely buzzing to be part of National Album Day! Unreal to have finally released my debut album this year & find out that not everyone hates it! On the whole I’m very proud of it, although I won’t lie there’s probably a few stinkers on there, but I’m only human. Hope you don’t hate it but if you do don’t worry, it’s only my life’s work.’
Mahalia, comments: ‘I’ve been an ‘album girl’ ever since I was a kid. I’ve always been more interested in a 40 minute listen over a 4 minute one. I think it came from the way my parents used to play music around the house and put on different albums at dinner, when I really got into listening to full projects whilst eating together and talking about our days. I found it comforting then and I still do now.
‘I see myself as an ‘album artist, which in my world means timeless music that you don’t skip past. I want to make whole pieces of work that other little girls like me find comfort in listening to; a 40 to 60 minute dreamland where they can be away from the world. That’s why I’m supporting National Album Day. Streaming has changed everything. I want the kids younger than me to feel about albums how I did.’
Geoff Taylor, chief executive BPI & BRIT Awards, says: ‘The album is where an artist gives the fullest expression to their creative vision at a given moment in time. It’s a musical novel, where multiple themes can intertwine to deliver a cultural experience deeper than a single song, the summit of a performer’s art. We believe that albums matter to artists and to fans, and after a successful first outing in 2018, we’re excited to step up our celebrations for National Album Day in 2019.’
Paul Pacifico, chief executive, AIM added: ‘As music consumption continues to evolve in the digital age, it’s now more important than ever to celebrate the album format. The holistic experience of long-form listening has defined some of the greatest releases of the modern era, and it remains hugely influential. After the success of the inaugural National Album Day, we can’t wait to see what this year holds.’
For more information, please visit nationalalbumday.co.uk