New secondary ticketing measures come into force

Live music - music venue - Photo by Edward Cisneros on Unsplash

The government has introduced new measures that require ticket resellers in the UK to provide more information to music fans at point-of-sale.

All secondary ticketing sites must now provide buyers with a unique ticket number, helping to identify the ticket’s seat, standing area or location, along with other information including the ticket’s face value.

It is hoped the measures will better protect gig goers from ‘rip-off prices’.

Current guidance requiring the disclosure of any restrictions and the original price of tickets have also been clarified today in order to improve compliance from businesses, ensuring better deals for customers.

Consumer Minister Andrew Griffiths said: ‘Fans have a right to know exactly what they’re signing up to on ticket resale websites, but all too often people are left feeling ripped off when the ticket doesn’t match expectations.

‘We are already taking steps to crack down on touts using “bots” to bulk buy tickets for resale and today’s new rules will also improve transparency in this market.’

Adam Webb, campaign manager, FanFair Alliance, added: ‘So-called secondary ticketing sites should now have complete clarity of their legal obligations.

‘Combined with enforcement action, these welcome updates and additions to consumer law will result in greater protection for audiences and help development of a more transparent and fan-friendly ticket resale market.’

Margot James, Minister for Digital and the Creative Industries, said:We want real fans to get the chance to see their favourite stars at a fair price and we are clamping down on touts using bots to buy huge numbers of tickets, only to sell them on at rip-off prices.

‘These new measures will give consumers even greater protection and transparency in the secondary market, helping Britain’s live events scene to continue to thrive.’

New guidance was published last month to help prepare business for these changes, providing clarity to ensure they comply while also securing a better deal for consumers.