International markets are extremely important for artists who want to build a 10 or 20 year career in music, Liquid Management co-founder David Manders has said.
In a discussion with industry analyst and digital expert Jessie Scoullar (of Wicksteed Works) at The Great Escape, Manders said: ‘International is extremely important if a band wants to have a 10 or 20 year career – but you need to make sure you spread your wings at the right time.’
Talking about his client Public Service Broadcasting, and the band’s successful trips to America, he added: ‘With the US, there’s no short fix. It’s about trying to develop something over five or 10 years. It’s a lot of hard work and you can’t spread yourself too thinly. You need to make sure you go at the right time.’
Public Service Broadcasting, who release music via Manders’ Test Card Recordings imprint, have so far enjoyed two UK Top 40-charting albums Inform-Educate-Entertain (2013) and The Race for Space (2015). Their next, Every Valley, is released in July.
Manders, who appeared at the Export Conference strand in Brighton last week said of their first forays overseas: ‘They were reaching The Forum size as a live band, and it was around the time of their first proper album, which went into the charts at 21. That’s when we thought we had a good business in the UK and it was time to start thinking about international and growing things.
‘We knew then that there’s no point going into a territory to tour unless you have something happening at press and radio, and we’ve always stuck to that plan.’
Public Service Broadcasting have played international showcases including CMJ and SXSW, receiving funding support via the BPI’s Music Export Growth Scheme (MEGS) and PRS Foundation’s International Showcase Fund (ISF.