PRS for Music launches Amplify

AmplifyPRS for Music has announced the launch of Amplify, a new electronic music initiative aimed at encouraging dance music producers to register their works with the collecting society.

The new project has been set up to urge dance music publishers, songwriters and composers to ensure their music is registered with the organisation so they can earn the correct amount of royalties.

PRS for Music statistics revealed that dance music producers are less likely to join the organisation and register their works than their guitar-wielding counterparts.

Figures showed that while electronic music programming made up 15 percent of broadcast hours on BBC Radio 1 in 2011, paying royalties to writers for more than half of these songs has been impossible due to incomplete track information reported.

Mark Lawrence, Director of Membership and Rights at PRS for Music, said: ‘I was converted to dance music in 1989 when I walked into the Zap Club in Brighton and was hit by the sound of Voodoo Ray by A Guy called Gerald. This is a vital community, making a significant contribution to all creative industries.

‘Its sound features heavily in television, advertising and film, alongside a long established but fast growing live sector. It is essential electronic music writers, producers and publishers are properly supported by joining PRS for Music, registering their songs and earning from their music.’

Amplify features industry figures such as John Truelove (Truelove Music & producer of You Got the Love) and Anglo Management and Hospital Records.

DJ and dance music producer Graeme Park said: ‘On TV, radio, at clubs and festivals: electronic music is a way of life. It is great that PRS for Music recognises that writers should be paid for their work – just like everyone else. More dance music producers and writers should be getting the credit they deserve.’

The group is working with DJ technology specialists to find ways to report set lists automatically from clubs, radio and live performances. It will also collaborate with music rights societies from around the world to ensure royalties are being efficiently collected and distributed.

Read the M feature on the initiative and the challenges currently facing dance music producers.

Read the recent news on the new electronic music trade body launched at midem.