PRS Foundation’s Keychange wins innovation award

prs foundation vanessa reed

PRS Foundation were honoured with the Innovation Award at the eighth edition of Classical:NEXT for its international Keychange initiative.

The closing ceremony of the global meeting for art music innovators took place in Rotterdam, in the Netherlands, on Saturday (18 May).

With the Innovation Award Classical:NEXT aims to highlight innovative activities taking place across the globe.

Keychange is PRS Foundation’s pioneering international initiative that impowers women to shift the future of the music industry towards gender equality.

Through a global network it is is encouraging festivals to achieve or maintain a 50:50 gender balance by 2022.

Keychange was chosen by an online vote open to all of the Classical:NEXT community, including all delegates.

Fellow winners included Umculo – Shirley Apthorp (South Africa) and Resonancia Femenina (Chile).

Vanessa Reed, chief executive officer, PRS Foundation, collected the award at the ceremony and said: ‘I’m delighted to accept this award on behalf of Keychange’s seven founding festival partners, 60 female artists and innovators and 160+ pledge signatories from across the globe.

‘It’s timely for us to be honoured at Classical:NEXT as we open our pledge to orchestras, conservatoires, concert halls and any music organization who want to commit to a more balanced and successful music industry.

‘I’m particularly pleased that De Doelen which hosted the conference is one of the first major European venues to sign the pledge in this new phase which will be launched formally on June 25th at the Swedish Ambassador’s residence in London.’

keychange.eu

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