Sainsbury’s launches record label for vinyl compilations

Vinyl record

Supermarket chain J Sainsbury is cashing in on its vinyl success with the launch of its own record label in conjunction with Universal Music and Warner Music’s Rhino label.

Own Label will release bespoke compilations available in 168 Sainsbury’s stores, starting this week.

Saint Etienne’s Bob Stanley has compiled the first two releases and said he wants to see a return of the high street when it comes to music shopping.

‘Growing up, one thing I loved about the record shopping experience was the number of high street shops where you could buy new releases — not only Virgin or Our Price but Woolworths, Boots, WH Smith’s.

‘The opportunity to put new compilations in branches of Sainsbury’s was irresistible to me,’ he told the BBC.

‘The heft of a vinyl album, the weight of it in your hands, and the impact of the artwork are all something that CDs and cassettes can’t compete with,’ he added.

The supermarket claims to be one of the largest vinyl sellers in the UK with a market share of 5 percent. It has sold 120,000 albums so far this year, including classic reissues from bands like Led Zeppelin and T-Rex.

The first two Own Label releases – titled Coming Into Los Angeles – A Taste Of West Coast and Hi-Fidelity – A Taste of Stereo Sound – will feature tracks from Mike Oldfield, Al Stewart and The Flying Burrito Brothers.