More than 570 showcasing artists were announced yesterday by organisers, including AJ Tracey, Breakfast Muff, Dan Lyons, Frank Turner, Gaz Coombes, Goat Girl, Jade Bird, Pale Waves, and Spinning Coin.
The iconic global music industry event takes place at various venues around central Austin between 12 March – 18 March.
PRS for Music and PRS Foundation both support the festival, with PRS Foundation offering vital funding to artists performing through its International Showcase Fund.
For the second year, M will be pitching up outside the British Music Embassy to hang out with the artists representing Blighty and get the full reveal on their American adventures.
Look back at last year’s #roadtosxsw coverage and keep your eyes peeled on M over the coming weeks for more announcements…