PRS Foundation has reported that recipients of its International Showcase Fund (ISF) have already seen tangible results from their trip to SXSW.
Elsewhere, many acts are already reporting discussions about new deals with Stateside labels and publishers, resulting from their US performances.
These early results tally with the recent impact report on the ISF between 2011 and 2016, which showed that 89 percent of artists supported to showcase internationally come back with these types of tangible business deals as a result of showcasing overseas.
This year saw the highest number of artists, 37, supported to perform at SXSW through the ISF, in part down to new funding partners and a commitment to support a diverse line-up of artists.
Vanessa Reed, chief executive of PRS Foundation said: ‘It’s fantastic to see our talented British artists making a real splash in the US at SXSW, taking advantage of the opportunity to showcase in this important territory for business development.
‘We’re proud to have been able to support so many artists this year through our International Showcase Fund which is backed by Department of International Trade, Arts Council England, PPL, British Underground, Musicians Union, Creative Scotland, Arts Council of Wales and Pledge Music. This year’s acts have demonstrated that even in the world’s largest and most popular showcase event, distinctive UK music cuts through, confirming the talent and originality of our songwriters and composers. I look forward to following the next chapter of their international development.’
International Showcase Fund-supported act Dream Wife said: ‘Austin was a dream from the moment we landed til we said our goodbyes at the airport with sea shell necklaces around our necks. We had gotten a few new freckles, played quite a lot of crazy shows, made a lot of new friends, the most amazing memories, and we left with very warm hearts.
‘In total we played nine shows spanning over five days. The venues each had their own character and southern vibe to it. We had some of the most fun and sweaty shows we’ve ever played!! We loved the crowds in Austin and enjoyed the madness of the festival where a show was happening on every corner. This was our first trip to the USA as a band and we are forever thankful to the International Showcase funding for making this wild ride happen. We can’t wait to go back!’
Tune in to all M magazine’s Road To SXSW videos, interviews and playlists, with Idles, Anna Meredith, She Drew The Gun, Dream Wife, Doe, Let’s Eat Grandma, Marika Hackman and more.