UK anti-piracy initiative receives £2m boost

get it right from a genuine site

The government has pledged to inject a further £2m into its Get It Right anti-piracy campaign, which helps inform the public about online copyright infringement.

The spend was announced as part of a £20m boost to the UK’s creative industries, and will enable to anti-piracy scheme to run until 2021.

Get It Right, which launched in 2015, aims to raise awareness of legal content sources available to British consumers and discourage them from accessing copyright-infringing material.

It was organised and launched by Creative Content UK and supported by government, trades unions, retailers, organisations such as PRS for Music, BPI and UK Music, as well as representatives from other creative sectors.

The scheme forms part of a wider package of initiatives, such as working with advertisers and payment processors to cut off revenue to illegal sites and asking search engines to play a more active role by not directing uses to sites that are known to offer infringing content.

Under the program, Internet Service Providers (ISPs) are also encouraged to send out piracy warnings to subscribers whose accounts are used to share copyright-infringing material.

The campaign has a dedicated website and social media channels to provide consumers with information as well as links to legal sources of content, both free and paid. Learn more.

Earlier this year, research from global piracy authority MUSO found that online piracy sites for music ‘dramatically surged’ in 2017. Visits to music piracy websites for music increased to 73.9 billion – up 14.7 percent from 2016.

Elsewhere, tech expert Helen Saunders has warned that cryptocurrency mining is providing a lucrative new revenue stream for online music pirates which can be hard to detect.

Speaking at PRS for Music Explores event earlier this year, she said: ‘We’ve got a database of around 13,000 [copyright] infringing sites. At least 200 of those are actively crypto-mining currencies as you’re browsing them – and this is the start of a new trend.

‘Sure, adverts are one way of funding these sites, but how many of you get really annoyed by the number of adverts you see? How many of you use ad blockers? If pirates see a revenue stream cut off, they’ll find another way to do it – that’s the nature of criminality online.’

 

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