According to Universal, the site will provide advertising, film and TV music supervisors with improved access to the hundreds of thousands of tracks in the label’s catalogue.
Songs are tagged with sync users in mind – the search function is based on instrument, specific lyrics, general lyrical themes, a song’s overall mood and atmosphere while all versions of one song will be available via one web page.
Alice Greaves, senior marketing manager at UMPG UK, said: ‘Our aim with UMPG Songs was to create a responsive, intuitive system that empowers creatives to dig deep into the heart of our vast music catalogue.
‘The new platform provides creative, cutting edge tools to help our clients quickly uncover the perfect music for their advert, film, TV series or game – whether they are looking for something highly specific or simply to browse for inspiration.’
Visit www.umusicpub.co.uk for more information on the project. The system is being rolled out worldwide across 2014.