YouTube launches premium streaming service

YouTube has launched its premium music streaming service in 11 new territories, including the UK, as part of a continued effort to expand its stake in the digital streaming market.

The service, called YouTube Music, allows users to download and stream music from a vast digital library, stripping away advertising from the platform as well at the cost of £9.99 a month. A version of the service containing advertising is available for free.

Matching the price points of Spotify, Tidal and Amazon Music, the service is intended as a competitor for the digital streaming marketing and YouTube plans to eventually use this service as a replacement for the default Google Music app on Android devices.

In May, the service was rolled out in US, Australia, New Zealand, Mexico and South Korea and has today been launched in Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the UK.

YouTube Music allows user generated content to be uploaded to the service. Leading with the mantra ‘It’s all here’ – the app contains a wide variety of content, ranging from official releases, remixes and live performances.

Creators of the application also claim that features such as playlisting, smart search and intelligent recommendations will provide users with a better experience than competing services.

In a recent interview, a spokesperson for YouTube said: ‘From a differentiation perspective, I don’t think anyone else has near the breadth and depth of the catalogue or has the ability to bring the artist voice alive in the way we do.

‘But when we couple that with your listening behaviours and habits, we can make something – we’re close to it now, and there’s going to be more innovation required – where we make an experience that’s almost as easy as radio. Where it’s just super-ridiculously easy to get the music that matches what you need right now playing.’

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