The new partnership will allow MPA members to access AudioLock’s anti-piracy tools to protect up to 15 priority tracks and 30 back catalogue tracks online for two months.
AudioLock’s service continuously scans social networks, file lockers and search engines for infringements, automatically sending DMCA takedown requests and providing realtime statistics.
In addition, MPA members will receive 100 secure watermarked delivery credits for a period of two months, enabling them to send secure and traceable promos in confidence.
In total, these services amount to £200 worth of AudioLock protection.
Sarah Osborn, MPA chief executive, said: ‘As with any sector of the industry, online infringement is a recurring headache for MPA members, the vast majority of whom are SMEs – eating up publishers’ valuable resources, hitting revenues and distracting them from the business of licensing music.
‘We anticipate that our partnership with AudioLock will help alleviate this burden, and we anticipate positive results over coming months.’
Ben Rush, AudioLock founder and chief executive, added: ‘Our new collaboration with the MPA forms a key part of our existing educational program, using events, talks and Ambassadors to help rights holders protect and keep track of their intellectual property.
‘We feel that supporting trade bodies like the MPA is a significant step to curtailing infringement, and we look forward to showing publishers how our technology can help their business.’
AudioLock’s 24/7 Scanning & Takedown and Watermarked Promo Delivery systems were established in 2009 and are now used by hundreds of record labels, DJs, producers, digital aggregators and download stores worldwide.
MPA members who want to take advantage of these benefits should contact Sue Hantsch at: firstname.lastname@example.org