brands

Sync review: Bucks Music and Kero Kero Bonito

Kero Kero Bonito’s Sick Beat is an infectiously kitsch slice of J-pop/hip-hop, which fits seamlessly into Adidas and Stella McCartney’s campaign for their latest StellaSport range. We find out how publisher Bucks Music made it happen...

Interview: Giles Fitzgerald, FRUKT

We speak to FRUKT’s Giles Fitzgerald about how collaborations between bands and brands are an effective way for musicians to line their coffers…

Rules of Engagement

With music industry cash increasingly hard to come by, brand collaborations can offer a vital source of income. Jim Ottewill explores how artists can enter into these partnerships and the pitfalls to avoid…