Welcome to the world of syncs, music imaging and sonic branding– a constantly shifting universe of buzzwords and ad-speak. Gordon Masson sifts through the jargon to discover what the evolving ‘sync’ business can offer songwriters and publishers in 2011.
Which sector of the entertainment industry is now bigger in commercial terms than either recorded music or movies? Super-sophisticated consoles and the extraordinary animation and special effects of modern video games demand budgets to match. And some of that money goes to music. Gordon Masson talks to some major industry players