Sync

Sync Review: Music Sales and Joel Cadbury

For its latest TV campaign, the Co-Operative Bank worked with a community in Tanzania. Joel Cadbury’s River Kalimba Eclipse was written as the film edit was in full flow. Here, Music Sales’ Creative Lucy Bright talks us through the process.

MPA and BPI announce LA sync mission 2015

The Music Publishers Association (MPA) and trade body the BPI have announced details of this year’s sync licensing mission to LA. Apply now for your chance to take part.

Sync review: Bucks Music and Kero Kero Bonito

Kero Kero Bonito’s Sick Beat is an infectiously kitsch slice of J-pop/hip-hop, which fits seamlessly into Adidas and Stella McCartney’s campaign for their latest StellaSport range. We find out how publisher Bucks Music made it happen...

Sync review: Mute Song & Peaky Blinders

Mute Song’s David McGinnis explains why the reworking of an iconic Nick Cave song for Series 2 of BBC drama Peaky Blinders represents an innovative new approach to sync.

In focus: UK sync market 2014

Advertisers prefer pop music, with the genre accounting for nearly a quarter (24.7 percent) of all songs appearing in UK TV adverts from January to July 2014, figures from Ad Break Anthems have revealed.