Sync

Sync review: Bucks Music and Kero Kero Bonito

Kero Kero Bonito’s Sick Beat is an infectiously kitsch slice of J-pop/hip-hop, which fits seamlessly into Adidas and Stella McCartney’s campaign for their latest StellaSport range. We find out how publisher Bucks Music made it happen...

Sync review: Mute Song & Peaky Blinders

Mute Song’s David McGinnis explains why the reworking of an iconic Nick Cave song for Series 2 of BBC drama Peaky Blinders represents an innovative new approach to sync.

In focus: UK sync market 2014

Advertisers prefer pop music, with the genre accounting for nearly a quarter (24.7 percent) of all songs appearing in UK TV adverts from January to July 2014, figures from Ad Break Anthems have revealed.