synchronisation

In focus: UK sync market 2014

Advertisers prefer pop music, with the genre accounting for nearly a quarter (24.7 percent) of all songs appearing in UK TV adverts from January to July 2014, figures from Ad Break Anthems have revealed.

Sync or whim – tips for songwriters

Ruth Simmons, founder of music marketing company soundlounge, urges songwriters to ask those difficult questions before signing away their music to advertising agencies.