syncs

Last call for LA sync mission

The Music Publishers Association (MPA) has put out its last call for publishers wishing to join the LA sync mission in June.

Sync review: Spirit Music

For our latest sync review, we take a look behind the scenes of the Oscar-nominated film Dallas Buyers Club.

Sync or whim – tips for songwriters

Ruth Simmons, founder of music marketing company soundlounge, urges songwriters to ask those difficult questions before signing away their music to advertising agencies.

Songs That Sell

Welcome to the world of syncs, music imaging and sonic branding– a constantly shifting universe of buzzwords and ad-speak. Gordon Masson sifts through the jargon to discover what the evolving ‘sync’ business can offer songwriters and publishers in 2011.