For the past two years, M has celebrated the success of British acts at the legendary SXSW festival in Texas with interviews, videos and reviews. This year we spoke to some of the bands that received British Music Group funding to travel to the showcase, and we invited SXSW veteran Vic Galloway to comment on the showcase.
Today there are more opportunities than ever to showcase your music internationally. A myriad of different events such as The Great Escape, Popkomm, Womex, Transmusicales, Eurosonic, GoNorth and CMJ bring A&R, live agents, promoters, bloggers, broadcasters and journalists together in one place, to feast their eyes and ears on the finest new music on the planet. There is however a behemoth that straddles the globe and eclipses them all – South by South West (SXSW).